From idea to up and running, with paying customers, in 90 days.
Stop waiting for funding. Let your first customers fund your launch.
A one-on-one opportunity where our team builds your business with you, step by step, until you are registered, branded, selling and ready to run it yourself.
★★★★★ 5.0 on Google · SAICA-registered CFO, 29 years · SABPP-registered People Director, 28 years · Backed by The First Customer Guarantee
Is Business Builder right for you?
From a seed to paying customers in 90 days.
- Day 0The seedYour idea, and the decision to stop waiting for perfect conditions.
- Days 1 to 30BuildThe seed breaks open and the roots form: we cost and price your offer, and map your business model with you.
- Days 31 to 60ActivateYou break through the surface: your brand, your website and your sales plan go live.
- Days 61 to 90OptimiseA 30-day sales sprint, with bookings and payments already sorted.
- Day 90The fruitPaying customers, and a business you know how to run.
Ideas don't build businesses.Structure does.
Most good ideas never become businesses. It is rarely because the idea was weak. It is because nobody helped the founder build the registration, the offer, the sales process and the systems around it. That is what we build with you.
This is for you if
- You have a business idea and have not started trading yet.
- You would rather build it properly once than fix it later.
- You can commit to a weekly session and the work in between.
This is not for you if
- You want funding before testing whether anyone will pay.
- You want a course to watch on your own time.
- Your business is already trading. Our retainers suit you better.
Your 90 days, mapped out.
Nine deliverables across three phases.
Build
Cost, price and plan.Activate
Your brand, website and sales plan go live.Optimise
A 30-day sales sprint, then handover.Tap or hover over a deliverable to see what it includes.
Everything you get, priced item by item.
Bought separately, the nine deliverables would cost R29,100. As one of the first five founders you pay R10,499 upfront, and the three founder extras come free.
See both payment optionsItemised value
Three fun extras, included at no cost, to save you money and months.
The Businesses Not to Start List
The kinds of businesses that look easy from the outside but tend to drain money and time, so you can avoid them before you commit.
The Don't Waste Your Time List
The tasks new founders often spend weeks on that never bring in a customer, so you can put your hours where they count.
The First 10 Customers Playbook
A step-by-step way to find, approach and win your first ten paying customers, which is the real test of whether your idea works.
A paying customer by day 90, or 30 more days free.
Do the work with us. If you don't have proof of revenue by day 90, we keep working with you for up to 30 extra days at no cost.
We tend the roots. You grow the tree.
Two ways to pay.
Choose the one that suits you. Third-party costs such as CIPC fees, your domain and hosting are billed at cost with either option.
One payment before the build starts in January, and your Founder Blueprint kickoff call happens in December, so you start the year with your roadmap ready. After the first five founders, the upfront price returns to R12,500.
R13,500 in total. The early-bird price applies to the upfront option only.
I'm ready to build.
Applications are open until 30 November 2026.
The build starts in January 2027. We read every application ourselves.
- 1Send your applicationTell us about your idea and where you are with it.
- 2Book your free discovery callWe talk through your idea and what you want by day 90.
- 3Confirm your spotIf it is a fit, we confirm your start date. If not, we tell you honestly.
Questions first? WhatsApp us on +27 79 627 2766 or email anisha@afribao.com.
Before you apply
Do I need money saved up before I start?
It depends on the business. Some need upfront capital for stock or equipment, while others can start with very little. We help you start with as little as possible and let your first customers fund what comes next. On the discovery call we look at your idea together and tell you honestly what it will need. You will also need the Business Builder fee and money for third-party costs such as CIPC registration, a domain and hosting, which we bill at cost.
What does up and running actually mean?
By day 90 your business is registered and compliant, branded, visible online and selling, with proof of revenue, and you have the systems and dashboard to keep running it yourself. Proof of revenue means at least one paying customer who is not family or a friend, and R1,000 or more invoiced.
What happens if my business is not up and running by day 90?
If you have attended every weekly session and finished your agreed tasks within seven days, we keep building with you for up to 30 extra days at no cost. That is The First Customer Guarantee.
Is the fee refundable?
No. Once your place is confirmed and paid, the fee is not refundable, apart from any cancellation rights you have by law. Our guarantee is our time instead. Under The First Customer Guarantee, if you have attended every weekly session and finished your agreed tasks within seven days, and you are not up and running by day 90, we keep building with you for up to 30 extra days at no cost.
What happens between paying and January?
Founders who pay upfront have a Founder Blueprint kickoff call with Anisha in December. We start your discovery and roadmap, share your three founder extras, and you begin January knowing exactly what gets built first.
Who gets the early-bird price?
The first five founders who join and pay upfront receive the early-bird price of R10,499 instead of R12,500. After that, pricing returns to the standard rate.
What happens on the discovery call?
We talk through your idea, where you are now and what you want by day 90. It is free, and it is as much for you to decide whether we are the right team as it is for us to see whether the opportunity fits.