We partner with your business as a Strategy Partner or an Execution Partner. As your Execution Partner, our team becomes embedded in your business for the duration of the partnership, helping you achieve your objectives. Retainer-based, starting at a 3-month minimum.
Every AfriBao partnership starts with a consultation. From there, you choose the level of involvement that fits your business right now.
We set the direction and bring the specialist review. You and your team carry the execution.
Our BAO Framework, Build, Activate, Optimise, covers every part of your business that needs structure to grow.
A structured discovery process to understand you, your business journey, your idea, and the opportunity. Through a recorded consultation, we explore your story, current business model, challenges, goals, and vision, identify gaps and opportunities, and determine the right next steps. Outcome: a clear roadmap for your business.
Establish the essential legal and administrative foundations of the business, properly structured, registered, and positioned to operate compliantly. This includes business registration, ownership and governance, statutory requirements, key documentation, and closing any compliance gaps.
Define how the business looks, sounds, and is understood in the market. This includes developing a clear brand identity, messaging, and positioning that reflects your offering and target audience, ensuring consistency across all customer touchpoints.
Targeted marketing and advertising activity that builds brand awareness, attracts the right audience, and generates qualified leads: identifying target markets, choosing the right channels, developing campaigns and messaging, and refining based on performance.
A structured process for turning interest into paying customers: the sales journey, lead-generation and conversion strategies, sales processes and tools, and improving your ability to consistently acquire and retain clients.
The systems and processes that let the business run efficiently and consistently: workflows, roles and responsibilities, documented processes, and the right tools in place.
A professional, credible digital presence so the business can be discovered, understood, and engaged with online: the right digital touchpoints, website and online profiles, clearly communicating the brand, offer, and customer journey.
A clear financial foundation: structured financial records, understanding revenue and costs, budgets and cash-flow projections, pricing and financial targets, and ways to improve profitability.
The metrics and reporting that show how the business is performing and where it can improve: key performance indicators, tracking progress against goals, and using data to drive continuous improvement.
All partnerships start with a consultation, we get to know your business and recommend the right tier for you.