Startup Discovery

Section 01 of 06 · Phase 1 Discovery

The Founder Story

Why did you start this business? *

What problem does your business solve? *

Who is this problem affecting most? *

What does success look like for this business in 3 years? *

What steps have you already taken to start this business? *

Made sales or served customers Created social media pages Designed a logo or branding Built or started a website Registered the business with CIPC Opened a business bank account Created marketing materials (flyers, business cards, etc.) Talked to potential customers or tested the idea Secured suppliers or partners Attended networking events or markets Nothing yet – still in planning phase Other (please specify)

Tell us more about what you've tried. What worked? What didn't?

What is your relationship with this business?

This is a calling – something I must do This is my primary income source This is a legacy I'm building for my family This is a side project with growth potential This is solving a problem I personally experienced Other (please specify)

Section 02 of 06 · Phase 1 Discovery

About You as the Founder

What is your age range? *

18–24 25–34 35–44 45–54 55–64 65+ Prefer not to say

What is your current employment status? *

Full-time employed (this business is on the side) Part-time employed Self-employed / Freelancer Unemployed and building this full-time Student Retired Other (please specify)

How much time per week can you realistically dedicate to this business? *

Less than 5 hours per week 5–10 hours per week 10–20 hours per week 20–40 hours per week 40+ hours per week (full-time) Variable – depends on the week

What are your top 3 strengths or skills that will help this business succeed? *

What experience or expertise do you have that's relevant to this business? *

What are your biggest limitations or challenges in running this business? *

Limited time availability Limited budget / startup capital Lack of technical skills (websites, systems, software) Lack of business knowledge (finance, legal, operations) Lack of marketing / sales skills No network in this industry Family or personal commitments Fear of failure or self-doubt Don't know where to start Other (please specify)

Tell us more about your biggest challenge right now

Do you have a business partner or co-founder? *

No, I'm working alone Yes, one partner Yes, multiple partners Not yet, but considering it

If you have a partner, what is their role and involvement?

Do you have any dependents or family responsibilities that affect your availability?

No dependents Yes, young children at home Yes, school-age children Yes, caring for elderly parents or family members Yes, other family responsibilities Prefer not to say

What is your highest level of education completed?

High school / Matric Certificate / Diploma Undergraduate degree Postgraduate degree (Honours, Masters, PhD) No formal qualification Prefer not to say

Section 03 of 06 · Phase 1 Discovery

The Business Today

What does your business currently offer? *

Do you currently have paying customers? *

Yes, regular paying customers Yes, a few customers No, but I have interested prospects No, not yet Not applicable – still in idea stage

If you have customers, how do you currently find them?

Word of mouth / referrals Social media WhatsApp / direct messaging Walk-ins / physical location Cold outreach Paid advertising Events / networking Website Other (please specify)

What is currently working well in your business? *

What is not working or causing you frustration? *

Section 04 of 06 · Phase 1 Discovery

Existing Assets

Do you have a registered business name? *

Yes, registered with CIPC No, but I have a name in mind No, I need help choosing a name Unsure

If you have a business name, what is it?

What type of business entity do you have (or plan to have)? *

Sole Proprietor Private Company (PTY Ltd) Non-Profit Company (NPC) Co-operative Not registered yet Unsure

Do you have a logo? *

Yes, professionally designed Yes, I created it myself No, I don't have one I have something basic but it needs work

Do you have a website? *

Yes, live and functional Yes, but it needs major updates No, I don't have one Started but not finished

If you have a website, what is the URL?

Do you have active social media pages for your business? *

Facebook Instagram LinkedIn Twitter / X TikTok YouTube WhatsApp Business None Other (please specify)

Do you have any printed materials, brochures, or marketing assets?

Yes, professionally designed Yes, I made them myself No, nothing yet

Section 05 of 06 · Phase 1 Discovery

The Founder's Vision

What does this business need to look like at launch to feel right to you? *

Who is the customer you MOST want to serve? *

What would make you proudest about this business in 5 years? *

Is there anything else about your journey, your vision, or your challenges that we should know?

Section 06 of 06 · Phase 1 Discovery

Practical Details

What is your first name? *

What is your surname? *

What is your preferred email address? *

What is your preferred contact number? *

Where are you based? *

How did you hear about AfriBao?

Referral from a friend or colleague Social media (Instagram / LinkedIn) Google search Event or networking Word of mouth Other (please specify)

Phase 1 Discovery · Complete

Your Story Has Been Received.

THANK YOU,
FOUNDER

Your Phase 1 Discovery form has been submitted.

Anisha will review your responses and prepare your Foundation Brief – a document that captures your story, your business, and your vision. This becomes the reference point for everything we build together.

What Happens Next

You'll receive your Foundation Brief within 3–5 business days
We'll schedule your Phase 2 session: Brand Architecture
If you have questions, email us: hello@afribao.com

We tend the roots. You grow the tree.

← Back to AfriBao

STARTUPDISCOVERY

What Happens Next

STARTUP
DISCOVERY